People work with people they know, like, and trust. Use this space to connect with your dream client on an emotional level. Engage your ideal client by telling a funny or vulnerable personal story about yourself or your brand. Make sure that your story explains why you are uniquely qualified to do what you do and why you truly understand where they are in their journey.

No one is going to read loads of text, so be sure to keep this section brief. Finally use clear, conversation language.